Top 9 AI tools for content creation (2024)
Keep your social media content strong and expand your reach with AI tools.
Not all AI tools are created equal, especially when it comes to content creation. Functionality, ease of use, customization—each tool caters to different needs, depending on the content you’re crafting. Social media, in particular, demands near-constant attention to keep your posts engaging, especially with trends shifting in the blink of an eye.
Some tools excel in generating written content (hello, Jasper.AI), while others shine in visual design or data-driven insights (we see your game, Canva and BuzzSumo). Choosing AI tools that align with your specific goals makes all the difference, whether that’s sparking creativity or better targeting your audience. Believe this: whatever you need to enhance your content creation, there’s an AI tool for that.
Check out our blog for tips.
How AI tools enhance content creation
AI tools are transforming every aspect of content production, going far beyond mere content generation. They streamline tasks like data entry, post scheduling, content calendar management—pretty much everything under the sun. By automating the not-so-creative parts of content creation, AI frees up time for creators to focus on what truly matters—crafting stories that captivate their audience.
But it’s not just about efficiency either; AI can also act as a creative catalyst, offering suggestions and insights that can kickstart projects or give a new spin on existing ones. In short, AI isn't some overhyped tech trend; it's poised to be pivotal for businesses and creators in the content creation space. To back that claim up, we’ve rounded up the 9 best AI-driven tools for content creation.
Writing and editing AI tool: Jasper.AI
Trusted by companies like Wayfair and iHeartMedia, Jasper.AI can do a bit of everything. Here are just a handful of templates it offers:
- Text summarizer (distills key takeaways)
- Blog outlines (listicles, how-tos, and more)
- Product description (for emails, social media, etc.)
- Blog post conclusions (already feeling nervous about wrapping this one up …)
If there's a writing or editing task you've been dreaming up, Jasper.AI can do it.
No need to stress over tone on the first try. WordTune, a web browser extension, offers synonyms and sentence rewrites to make your copy pop. It’s perfect for those times when you need to tweak an awkward phrase or find the right word to better connect with your audience.
Visuals and design AI tool: Canva’s Magic Studio
A full-time designer isn’t always an option for businesses needing high-quality visuals. That’s where Canva comes in. Trusted by content creators of all sizes, Canva's AI tools make it easy to maintain visual consistency across all forms of content. Whether you’re whipping up a social media post or an entire brand kit (😮💨), Canva’s Magic Studio suggests layouts, color schemes, and even generates images—all tailored to your brand.
Audio and video AI tool: Descript
Editing video and audio content can be tedious, but Descript makes it simple. By transcribing your content alongside the video or audio, you can edit like you’re working with text—delete the words, and the corresponding video or audio goes with it. Descript’s AI also helps with tasks like adjusting eye contact when you glance at your script and pulling the most engaging clips for social media. Say goodbye to time-consuming edits and hello to polished content in no time, whether you’re a savvy YouTuber, TikToker, or podcaster.
Organization AI tool: Notion
Notion is more than an organization tool; it’s an all-in-one solution for content creators. Used by big teams and solo creators alike, Notion’s AI helps you organize notes, tasks, projects, and content calendars in a single workspace. Notion ensures everything stays in sync and is easily accessible.
Desktop Docs is another all-in-one tool you’ll want in your content creator’s arsenal, especially if you work with a lot of media files. This tool lets you browse, edit, and export your media effortlessly. With its AI-driven search capabilities, finding and editing your content has never been smoother.
AI tools that optimize social media content
Getting your content seen by the right people at the right time is crucial for success on social platforms. Thankfully, AI tools can help with that too. The following tools ensure your content reaches the audience it deserves.
Content optimization AI tool: Buffer
Buffer’s AI insights take the guesswork out of posting by optimizing your content schedule for maximum reach. It analyzes when your audience is most active and adjusts your posting times accordingly.
Hashtag optimization AI tool: RiteTag
Is your #HashtagGame struggling? RiteTag has you covered. This tool provides instant hashtag suggestions to boost visibility and engagement, ensuring your posts catch all the right eyes.
Trend analysis AI tool: BuzzSumo
Stay ahead of the curve with BuzzSumo—its AI-driven trend analysis keeps you informed about what’s hot and what’s not. This way, you're creating timely content, always.
Strengthen your social media content with AI tools
Using AI tools is essential to maintaining strong content creation in today’s increasingly digital world. These tools enhance your strategy by improving efficiency, sparking creativity, and optimizing reach. When you’re ready to make content with ease, try out these tools and so you can. Seriously, get your game on, go play.